New, Slipping Away and Birthday Rewards customers are calculated in all Loyalzoo plans. You will see a badge on each customer's profile for those who are segmented into these categories.
The following is how each segment is calculated:
New: A customer who has received points in-store just once. This is based on the fact that it takes 10x more money to drive new customers into your business than existing customers. So be sure to turn new customers into regulars.
Slipping away: Loyalzoo uses a mathematical algorithm to calculate your "slipping away" customers. It takes your customers' average frequency (over 3x purchase history), and as the customer no longer fits into their average frequency of spending habits, they are then classified as "slipping away".
This way of measuring customers' frequency trends is more precise and effective than using fixed parameters, such as xx days, and doesn't require any configuration.
Birthday reward: You can create a fun title and add a cool birthday-themed emoji and then set the duration of the offer, when it will start, and when it will end, and the birthday reward will be automatically sent on the start date.
When will these segments receive their special promotion?
Your New, Slipping away, and Birthday reward customers will receive a special promotion set by you. Make sure you have set up the messaging in the Customer tab.
New: When your customer is new, they will receive this promotion within an hour of their first purchase. This is a one-time promotion only available until their next purchase and encourages them to return a second time.
Slipping away: When your customer is categorised as "slipping away" they will receive a one-time promotion, which is sent intelligently an hour before the time they would usually purchase from you.
Birthday reward: You can create a fun title and add a cool birthday-themed emoji and then set the duration of the offer, when it will start and when it will end, and the birthday reward will be automatically sent on the start date.
When a promotion is available to your segmented customer, a clickable promotion is viewable within their profile.
For any further questions, get in touch with the Loyalzoo team.