There are two types of communications that take place when using Loyalzoo's Digital Loyalty software. Any type of communication is restricted to those who have only received points via the Loyalzoo software to comply with marketing laws.

  1. Point balances: These messages will be sent shortly after your customer is awarded points and tells your customer their points received at that time, plus a total points balance.
  2. Marketing messages: These messages are sent to your customers when you send a promotion from the admin dashboard or when you have set up Handsfree Marketing. The content of these messages are at your discretion.

When a customer signs up to your loyalty program, they can sign up in one of three ways. Either by supplying their phone number or email, or alternatively by downloading the free Loyalzoo app. Loyalzoo will communicate with your customer, depending on what contact we have saved on file for them.

Mobile number: All communication will be sent via SMS.

Email: All communication will be sent via email.

Loyalzoo app: All communication will be sent via push notification. 

Mobile number AND email on file: All communication will be sent via email.

In all messages sent via email or SMS, there is unsubscribe/opt out which is required by law. 

There is also a link contained in point balance messages which encourages your customers to download the free Loyalzoo app so they can explore further their points and rewards. 


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