Stop discounting and reducing margins; instead send out a promotion, awarding your customers with double points. This encourages customers to partake in a loyalty program without always thinking about getting a quick deal.
Before sending out a promotion, turn on double points using the following instructions:
Head to the Loyalzoo admin dashboard.
Select the "Customer" tab and then choose "Double points"
Choose a start and finish date using the date picker for when you would like double points to run.
Click Save.
After you set-up double points, send a marketing message to let your customers know that they can take advantage of your double points promotion. Click this link to find out how to send a marketing message to your loyalty customers.