Points are designed to reward customers based on how much they spend. They are much better suited than a stamps-based program because it's inclusive and not product/service specific. It also means that you reap the benefits of driving higher spend from your customers.
It can be difficult deciding on what rewards to offer but we have an easy way to help you. We recommend allocating 1 point per pound/dollar/euro spent. A great way to set your points is basing it on your customer’s current average spend.
Use this algorithm to set up your first points reward (in our example we are using a customers average spend of $20)
(Average Spend + 10%) x 4
(20 + 10%) x 4 = 88
In this example, the customer must spend $88 to get their first reward. In most cases, the customer will increase their spend or visits to get their reward, in turn helping to increase your revenue. Get creative, and set up to 10 rewards. Increase the amount of points each time you set a reward and ensure the reward reflects the amount of points set. Then watch your customers average spend increase.